Who Are These People (And Where Do I Find Them?)Your ideal brand ambassador is someone with enough clout to reach a large audience who also happens to be continually impressed with your offerings. Some qualities to look for:
- Well-spoken and vocal (possibly with a blog)
- Close to your target demographic
- Able to paint your brand in the best possible light
- Active on social media and in user forums
Social Mentions shows me that The Augsburg College Enrollment Center has shared our Scholarship on Facebook.Checking Klout scores (a number showing how much influence a user has) can help you whittle the field, too. The average user has a score of about 40. Users with a score of 63 and up are in the top 5%.
My personal Klout score for all to seeAs you’re finding your people, create a spreadsheet to keep track with different columns.
|Name||Email Address||Twitter Handle||Relationship||Klout Score|
|Emma Siemasko||@emmafayes||Me! (I’m just an example)||53|
|Perry Louise||@theperryband||Grasshopper customer, Tweeted Grasshopper blog post||59|