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Creating Branded Mobile Content AppsWhile content marketing has been a major marketing buzz word getting thrown out in the last few years, the concept of brands publishing high quality content to attract costumers is certainly not a new concept. If you’ve seen the infographic detailing the history of content marketing, you’ll see that as early as 1895, brands like John Deere were producing magazines that featured high quality content aimed at the interests of their target demographic. And, while producing in-depth travel guides may not have seemed like an obvious choice for a tire company, Michelin established their brand in part with their Michelin Guides starting at the turn of the century. In recent years, there have been a few companies who have taken content marketing to the next level through their digital efforts. Mindjet, a company that makes collaborative tools and work management software, has a blog called Conspire, which focuses on a breadth of topics ranging from agile business to collaborative work techniques to productivity to mind mapping and more. Sitting on a wealth of terrific content, that helped build their brand, establish their thought leadership and reach potential customers without overtly selling anything, Mindjet decided to create a custom branded mobile application to showcase all of this terrific content.
Having a portal for your fans and clients to receive your message is an essential part of online brand management. Companies everywhere are realizing the need to go social, so why not create a place for that to happen? Below you’ll find a stimulating article about creating brand-on, mobile experiences for your customers.