Direct access to various forms of media: print, video, audio, all available instantly (or if not, it’s just a short buffer away.)
Consumers have grown accustomed to media on-demand. Be it a YouTube Channel, a Vine profile, or maybe even a Facebook page, the citizens of the online world are connected content consumers, curators, and producers.
The relative ease of access has reshaped expectations around how customers can and should interact with companies, which is why it is best that you learn the basics of content marketing. On one level or another your customers expect high-quality content and depending on your industry they may even demand it!
For a great kickstart to content marketing please continue below for a wonderful infographic provided by Dendrite Park. [Read more…]