Datafication is the Method behind the Madness of Big-data

The web has a knack for spawning new industry buzzwords, and the latest dictionary-defying buzzword is Datafication. Like other words jammed up against the -fication suffix (See: Gamification, which when done right, can go hand and hand with Datafication,) behind the market trendiness and social media cool-factor lives an interesting business case. As an enterprise business, possessing a comprehensive datasets is can be of enormous value, but knowing how to leverage that data for market research and application development is where the modern business imperative truly lives. Take, for example, our eventNet technology, which matches event attendees to others whom they would derive value in meeting at the events and conferences they are attending. With the data collected on event attendees we’re able to create smart connections, and provide a networking edge for event attendees and event organizers.

The Method Behind the Madness of Datafication

Alongside these connections comes a mobile-friendly visualization of matched people, making these smart connections easily interpreted within an intuitive interface. Datafication is the method behind the madness of big-data. For more on datafication and some great examples of quantified-self, continue reading this article from Business 2 Community. Be sure to watch the video, too. 😉

The Datification Of Our Daily Lives [Video]

Although the term is ugly, “datification” is rapidly becoming a big trend in our daily lives. Datification is about taking a process or activity that was previously invisible and turning it into data. That data can then be tracked, monitored, and optimized, leading to new opportunities — and new challenges. It’s similar in some ways to the notion of “dark data” – data that has been ignored up until now because of technology limitations. Only in this case, it’s more like “dark activities” that are now being pushed into the light. New technologies have enabled lots of new ways to “datify” our normal activities. For example, my exercise is now datified. I went for a run this morning, and my Fitbit One device recorded exactly how long I ran for, how many strides I took, and how many calories I burned in the process. For the first time, it’s very easy for me to track and monitor my exercise progress.