Social Media Monitoring and Reporting: Basic Twitter Analytics

Having a complete picture of your social efforts is vital towards the success of your event, enterprise, or community. Knowing exactly where to find the built in analytics features of your social networks is a great first step for those looking to up their monitoring. The article below from Social Media Today explores Twitter’s analytics tools. We recommend you check this short article out.

Twitter Analytics

It looks like everyone’s getting into the analytics game.  We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics.  This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions. To login, go here: analytics.twitter.com From there you can see a better view of what type of content is working best.  You can see how many clicks a link received, how many retweets you received and how many replies you got from a specific tweet. From a marketing standpoint, I’m interested in what type of content drives the most traffic. Click-through rates are key to identifying what people like to see from me. It shows an engaged audience and it shows what content is working best for engaging my followers.

For more continue reading HERE. The featured image in this post is a generic screen-capture from SproutSocial’s Features page. We use SproutSocial everyday to track our own Twitter, Facebook, Google+, and LinkedIn Analytics.