
For more continue reading HERE. The featured image in this post is a generic screen-capture from SproutSocial’s Features page. We use SproutSocial everyday to track our own Twitter, Facebook, Google+, and LinkedIn Analytics.Twitter Analytics
It looks like everyone’s getting into the analytics game. We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics. This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions. To login, go here: analytics.twitter.com From there you can see a better view of what type of content is working best. You can see how many clicks a link received, how many retweets you received and how many replies you got from a specific tweet. From a marketing standpoint, I’m interested in what type of content drives the most traffic. Click-through rates are key to identifying what people like to see from me. It shows an engaged audience and it shows what content is working best for engaging my followers.