Increased revenue? Decreased costs? New products? New processes? Improved satisfaction? What’s important to your specific area of focus? What are you measured on? What is your organization measured on?Of course, this is where your focus needs to be. This becomes the center theme in your version of the image above. (Idea: Print out the picture and write in your Creating Value statement in the center) So, how does having a clearly defined Community Intent help you create value?