Your Marketing Needs To Have Mobile DNA

It’s actually pretty silly these days to make a distinction between mobile and “traditional” online marketing; it’s not one or the other. To architect a complete and modern marketing strategy requires mobile DNA at its core. Simply slapping a mobile strategy on-top of your existing marketing plan is likely not going to cut it, considering how competitive the battle for impressions is becoming. Below is an article from the always-insightful Business2Community.com.  Check it out for some tips on establishing a mobile-from-the-core strategy.

Mobile Marketing Can No Longer Be Ignored by B2B

In a recent post from BtoB Magazine, stats show that mobile is fast becoming a priority for Business to Business companies or B2B. Business to Consumer or B2C organizations have been using mobile for some time now. They’ve been developing apps, implementing SMS campaigns (text messages) and adding QR Codes to posters and product labels. B2B has lagged behind a bit but it’s becoming clear that this is no longer an option. In the post, Lisa Collins, interactive marketing manager at building products company USG Corp, states “we know people are using numerous mobile devices to access content, so we are using more analytics to determine if we need to make certain content mobile-friendly.” The article also highlights some very interesting numbers…

1. U.S. mobile ad spending will reach $7.3 billion this year, up 77.3% over last year, according to an April forecast by eMarketer.
2. By 2017, U.S. mobile ad spending will surpass $27.0 billion, eMarketer projected, comprising almost half of all online ad spending.
3. See more at BtoBonline.com

We often receive calls from businesses telling us that they’ve reviewed their site statistics and the mobile audience is definitely there… and growing. If this sounds familiar, don’t panic. Your mobile visitors can still find you and see your standard website. But, as we stated in our post, Mobile is Now a Mainstream Marketing Channel, mobile is not going away. Ignoring mobile today is like ignoring the web 15 years ago – eventually it will come back to bite you in the… Your clients will use smartphones to find your services, research your organization or look at your competitors. I’m not saying you should abandon your desktop site and go mobile first. But, mobile first is gaining strength as a design priority and will eventually become the norm.

Read more at Business 2 Community Image Credit: blakespot