“The business world is being transformed by Big Data as more and more companies seek actionable insights from the mountains of raw data that are all around us.”One of the more obvious benefits of implementing an introNetworks business community environment is that you own and control your own user data, and can benefit from it in a direct and immediate way, and we’ve found over the years that customers do not always have a ready action plan for getting the most out of their community data. Upon meeting with a prospect, we ask this vital question:
“How will you use the business intelligence received from the introNetworks implementation? What do you want to know about your audiences you don’t know today — and what do they want to know about each other? How will this knowledge unleash your organization’s potential?”It’s long been said in the business community that a tool is only as good as its user, and we don’t believe that for a second. We do believe, however, that your Smart Connections are only as smart as your data strategy, which is why we work to help each of our customers develop a data strategy to meet their long and short term business goals, and our introNetworks Business Community systems are built to deliver on those goals. Our systems enable our customers to quickly sift through their data in a visual and empowering manner. Check out this article on Big Data from business2community.com, and let us know what you think of the infographic there.
Companies wring their hands over not having sufficient quality data, but not all of them realize big data is not a goal in itself – it’s only as beneficial as the actionable insights that can be drawn from it. The Cost of Too Much Data, one of Lattice’s latest infographics, looks at how businesses collect and interact with information, revealing how much data mining and research are costing B2B sales and marketing organizations across the United States.Continue reading this article at business2community.com
