introNetworks

Social Networking Platform for Private Online Communities

5 Devastating Mistakes That Lead To Online Community Failure

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4up Is this you?  Your team is getting ready to invest in a Business Social Network.  You realize that this platform has the potential to become a major asset for your enterprise, and you want to set your Network apart from competitors’. You know all of the buzzwords.  You know that you’re going to have to:
  • Engage Employees
  • Engage Partners
  • Engage Vendors
  • Engage Customers
You know that you’re going to have to provide an environment that holds consistent value for your community; one that keeps them coming back in, and you know that you’re going to need to continue feeding new and relevant content into your Business Social Network. It’s a lot to think about, and it seems like a lot to manage.  In fact, building a Business Social Network can seem very overwhelming at first.  That’s okay though, don’t worry so much about that.

We’ve been there.  We know what you’re facing and we know how to help.

As we’ve built, launched and grown almost 400 online communities to date and observed the industry of online communities grow over the last ten years, we’ve learned a thing or two along the way. We’ve seen what works, what doesn’t and what the consistent trends are that spell success, and what the consistent trends are that spell failure. We have collated some of our learning and here, we’ll present to you the pitfalls we’ve observed over the years in order to save you from doing the same. Whether you become a client of ours some day or not, we care about you and don’t want you to make these mistakes! Simply fill out the form below to download our resource guide, entitled: 5 Devastating Mistakes That Can Lead To Online Community Failure.

Save your Platform from Failure – 5 Ways To Foster Social Purpose

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Is your social enterprise apparatus purpose -built?

According to Gartner, most social enterprises fail due to a lack of purpose. Our own experience over the past decade tells us that the other biggest reason for the failure of social enterprises is a lack of proper planning and bad network management. In this article from Social Enterprise Times you’ll find a great list of how social enterprises overcome potential failings of purpose.  The list focuses on spurring participant magnetism, establishing a community draw, creating organizational value, fostering a low community risk, and promoting organizational evolution to help maintain a sense of purpose in your social enterprise. For a breakdown of each of these characteristics please continue reading below.  

Why The Vast Majority Of Enterprise Social Collaboration Initiatives Fail

fail [Read more…]

Datafication is the Method behind the Madness of Big-data

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PinViewThe web has a knack for spawning new industry buzzwords, and the latest dictionary-defying buzzword is Datafication. Like other words jammed up against the -fication suffix (See: Gamification, which when done right, can go hand and hand with Datafication,) behind the market trendiness and social media cool-factor lives an interesting business case.  As an enterprise business, possessing a comprehensive datasets is can be of enormous value, but knowing how to leverage that data for market research and application development is where the modern business imperative truly lives. Take, for example, our eventNet technology, which matches event attendees to others whom they would derive value in meeting at the events and conferences they are attending.  With the data collected on event attendees we’re able to create smart connections, and provide a networking edge for event attendees and event organizers.

The Method Behind the Madness of Datafication

Alongside these connections comes a mobile-friendly visualization of matched people, making these smart connections easily interpreted within an intuitive interface.  Datafication is the method behind the madness of big-data. For more on datafication and some great examples of quantified-self, continue reading this article from Business 2 Community. Be sure to watch the video, too.  😉 [Read more…]

[Infographic] B2B Social Media Landscape

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B2C social media tends to be the louder, noisier sibling of B2B social media, but just because it calls less attention to itself doesn’t mean B2B social media is not an essential part of the social media landscape.  To outline just how important and growing the B2B social media space is here’s an excellent infographic from Clearpoint Agency. b2b-social-media-marketing [Via: ClearpointAgency.com]

The Collaborative Economy: Maximize The Intellectual Capital Of Your Workforce

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8220970905_bbea71675eResearcher Jeremiah Owyang has spent the last few months outlining the “Collaborative Economy,” a forward-thinking model for how businesses of the future will operate.  At LeWeb London 2013, Jeremiah gave a presentation outlining the corporate opportunity and structure of this new collaborative economy. To distill the collaborative economy idea, is too stand back and look at the expansive opportunities for better, capital, service and product management. It means to look at unused or underutilized products and services, and maximize their opportunity for use. This could even mean human capital, which bears the question: Are you properly leveraging the expertise of your workforce? Having a hard time visualizing the expertise of your enterprise?  All of these questions fit into the collaborative economy discussion, to learn more, continue reading below. [Read more…]

Make Your Next Event Hashtag Friendly

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i-hashtagGreat events spur great conversations, but are you doing everything you can as an event organizer to help ensure that those conversations are easily discoverable online?  Liveblogging via Twitter and other social media channels is commonplace, and serves to increase awareness around your brand and your event online.  You want to be sure that you set your event up to succeed, draw attention and engagement, and builds awareness for next year’s registration. Hashtags drive event discussions, help participants find new conversations, and also add an opportunity for you, the organizer, to track and analyze conversation trends and your event’s depth of penetration online. This is especially true now that every major social media platform supports hashtags: Facebook, Twitter, Google+, and Tumblr, to name a few, all support the use of hashtags. That means your conversations will spread faster and further, but you have to plug in to play. To learn more, continue reading this article from Social Media Today for more great tips on how to make your next event #hashtag friendly.

Hashtag Tips for Your Next Event

event How to Create Your Hashtag Relevant: Make sure the hashtag is related to your event and will be easy to remember as well as spell. If the event is using a mobile app or platform like Bizzabo, it can be helpful to have the hashtag stream directly in the app so users can join right in. [Read more…]