Anyone who says that community management is easy is not being completely honest with themselves. Doing an effective job of engaging your community and establishing relevance is a 24/7, 365 endeavor. As a community manager you know that keeping your community actively engaged requires a deep understanding of both the consumer and the business as a whole, so that your message is both captivating and brand on.
Do you have an engagement plan for your community?
In this article from Social Media Today, you’ll get a great 5 step plan for engaging your community more effectively.
How to Build a 5 Step Plan for Creating an Online CommunityIn my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is “Should I be using social media?” I also mentioned that you should have a plan established well before you get started, but it can be difficult to figure out just where to start. My 5 step guide makes it simple to create a plan for establishing your community! This guide covers everything from the basics, like understanding why you are using social media, to more complex topics like understanding which metrics you should track, how you’ll keep your community interested in your content, and how you’ll sustainably manage the huge time (and potentially financial) commitment that your online community will eventually become. [Read more…]