introNetworks

Social Networking Platform for Private Online Communities

Social Media Monitoring and Reporting: Basic Twitter Analytics

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analytics-report-imgHaving a complete picture of your social efforts is vital towards the success of your event, enterprise, or community. Knowing exactly where to find the built in analytics features of your social networks is a great first step for those looking to up their monitoring. The article below from Social Media Today explores Twitter’s analytics tools. We recommend you check this short article out.

Twitter Analytics

TwitterButtonkeyboard-300x164It looks like everyone’s getting into the analytics game.  We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics.  This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions. [Read more…]

Crafting your “Brand-on” Mobile Customer Portal

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hero-mobile (1)Having a portal for your fans and clients to receive your message is an essential part of online brand management. Companies everywhere are realizing the need to go social, so why not create a place for that to happen? Below you’ll find a stimulating article about creating brand-on, mobile experiences for your customers.

Creating Branded Mobile Content Apps

While content marketing has been a major marketing buzz word getting thrown out in the last few years, the concept of brands publishing high quality content to attract costumers is certainly not a new concept. If you’ve seen the infographic detailing the history of content marketing, you’ll see that as early as 1895, brands like John Deere were producing magazines that featured high quality content aimed at the interests of their target demographic. And, while producing in-depth travel guides may not have seemed like an obvious choice for a tire company, Michelin established their brand in part with their Michelin Guides starting at the turn of the century. [Read more…]

Your Marketing Needs To Have Mobile DNA

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4773693893_4ea90d9483_b It’s actually pretty silly these days to make a distinction between mobile and “traditional” online marketing; it’s not one or the other. To architect a complete and modern marketing strategy requires mobile DNA at its core. Simply slapping a mobile strategy on-top of your existing marketing plan is likely not going to cut it, considering how competitive the battle for impressions is becoming. Below is an article from the always-insightful Business2Community.com.  Check it out for some tips on establishing a mobile-from-the-core strategy.

Mobile Marketing Can No Longer Be Ignored by B2B

In a recent post from BtoB Magazine, stats show that mobile is fast becoming a priority for Business to Business companies or B2B. Business to Consumer or B2C organizations have been using mobile for some time now. They’ve been developing apps, implementing SMS campaigns (text messages) and adding QR Codes to posters and product labels. B2B has lagged behind a bit but it’s becoming clear that this is no longer an option. In the post, Lisa Collins, interactive marketing manager at building products company USG Corp, states “we know people are using numerous mobile devices to access content, so we are using more analytics to determine if we need to make certain content mobile-friendly.” The article also highlights some very interesting numbers…
  1. U.S. mobile ad spending will reach $7.3 billion this year, up 77.3% over last year, according to an April forecast by eMarketer.
  2. By 2017, U.S. mobile ad spending will surpass $27.0 billion, eMarketer projected, comprising almost half of all online ad spending.
  3. See more at BtoBonline.com [Read more…]

How Much are Sales and Marketing Organizations Spending on Big Data – INFOGRAPHIC

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According to Lattice’s latest infographic, which comes to us via business2community.com, there are 2.5 quintillion bytes of data created every day.
“The business world is being transformed by Big Data as more and more companies seek actionable insights from the mountains of raw data that are all around us.”
One of the more obvious benefits of implementing an introNetworks business community environment is that you own and control your own user data, and can benefit from it in a direct and immediate way, and we’ve found over the years that customers do not always have a ready action plan for getting the most out of their community data.  Upon meeting with a prospect, we ask this vital question:
“How will you use the business intelligence received from the introNetworks implementation?  What do you want to know about your audiences you don’t know today — and what do they want to know about each other?  How will this knowledge unleash your organization’s potential?”
It’s long been said in the business community that a tool is only as good as its user, and we don’t believe that for a second.  We do believe, however, that your Smart Connections are only as smart as your data strategy, which is why we work to help each of our customers develop a data strategy to meet their long and short term business goals, and our introNetworks Business Community systems are built to deliver on those goals.  Our systems enable our customers to quickly sift through their data in a visual and empowering manner. [Read more…]

Your Data is only as good as what you do with it

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Data aging is an issue that we see quite frequently inside of our business communities.  When you’re capturing data from your Professional Community system, how quickly are you able to analyze and act on that data?  Do you have a process in place for reviewing and learning from your data?  It is your data after all, and that’s why you have your own Community system in place instead of using public platforms. Too often, the analysis comes back from the data team a week or two after being pulled, and your insights are longer actionable, or if they are actionable, their potency is dramatically reduced. Read more about it in this article on Big Data by Amanda Reinhart, published on Business2Community.com.  The article leans heavily on information pulled from SAP HANA. Enjoy!
Anymore, we’ve come to take for granted the lifecycle of business data. One system captures the particulars of a sales order, a trouble ticket or countless other information that business professionals need to do their job – only to have to wait while separate analytics systems on separate platforms make sense of the data. It’s just how it’s worked for as long as anyone can remember. Dining on Old Data A recent survey by IDC, in fact, found that over 40% of IT advisers required more than two days to prepare financial data for reporting.[1] Amazingly, the same survey found that “the majority of business users found the slow and fragmented nature of their data systems to be perfectly OK.” [Read more…]

The Private Social Network: It May Be Just What Your Company Needs

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There are many reasons for businesses to utilize private social network systems, rather than trying to fit their efforts into one of the rather limited boxes provided by services such as Twitter, Facebook and Google+, not to mention LinkedIn.  A private, internally-managed social network system allows for better security, better control of user options and behavior, to say nothing of the obvious, though often misunderstood necessity of owning and controlling one’s own data assets! private social network introNetworks knows a thing or two about private social networks, as that’s been our core business for the better part of a decade.  We came across this excellent article on Forbes.com a few days ago.  It was published in October of 2012, but the principals remain true in 2013. Enjoy!
Most of the buzz about social media concerns Twitter, Facebook, LinkedIn and the like, and how they can drive traffic and revenue for consumer brands. That social marketing hubbub is exciting, but it drowns out the quieter but much larger impact private online communities can have on business-to-business firms and their customers. In these intimate online venues, customers and companies can convene to plan and build for the future, collaborating in ways that will never happen in the public eye. [Read more…]