Hashtag Tips for Your Next EventHow to Create Your Hashtag Relevant: Make sure the hashtag is related to your event and will be easy to remember as well as spell. If the event is using a mobile app or platform like Bizzabo, it can be helpful to have the hashtag stream directly in the app so users can join right in. [Read more…]
Anyone who says that community management is easy is not being completely honest with themselves. Doing an effective job of engaging your community and establishing relevance is a 24/7, 365 endeavor. As a community manager you know that keeping your community actively engaged requires a deep understanding of both the consumer and the business as a whole, so that your message is both captivating and brand on.
Do you have an engagement plan for your community?
In this article from Social Media Today, you’ll get a great 5 step plan for engaging your community more effectively.
How to Build a 5 Step Plan for Creating an Online CommunityIn my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is “Should I be using social media?” I also mentioned that you should have a plan established well before you get started, but it can be difficult to figure out just where to start. My 5 step guide makes it simple to create a plan for establishing your community! This guide covers everything from the basics, like understanding why you are using social media, to more complex topics like understanding which metrics you should track, how you’ll keep your community interested in your content, and how you’ll sustainably manage the huge time (and potentially financial) commitment that your online community will eventually become. [Read more…]
Seven Ways to Drive Your Ideas UpwardBeing able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says, Success at a big company such as Xerox requires an understanding of the many layers of office politics as well as the confidence to put your best ideas forward. You have to know which people you need to get your ideas in front of in order to get those ideas advanced… Here are the seven ways to drive your ideas upward: 1. Know what’s important to your boss. Have a clear picture of what is important for your boss. Keep that as a priority and make sure these priorities are met. It’s not about trying to meet your needs, but thinking about how your ideas are beneficial for your boss. Part of your role is to support your boss for his/her goals. 2. Get other stakeholders on board. To buy into your ideas the right stakeholders must be on board. This might require going upward and across the organization to build coalitions. If your stakeholders believe the ideas you are suggesting are what they want to support and invest in, this can influence a decision in your favor. [Read more…]