Datafication is the Method behind the Madness of Big-data
The web has a knack for spawning new industry buzzwords, and the latest dictionary-defying buzzword is Datafication.
Like other words jammed up against the -fication suffix (See: Gamification, which when done right, can go hand and hand with Datafication,) behind the market trendiness and social media cool-factor lives an interesting business case. As an enterprise business, possessing a comprehensive datasets is can be of enormous value, but knowing how to leverage that data for market research and application development is where the modern business imperative truly lives.
Take, for example, our eventNet technology, which matches event attendees to others whom they would derive value in meeting at the events and conferences they are attending. With the data collected on event attendees we’re able to create smart connections, and provide a networking edge for event attendees and event organizers.