The web has a knack for spawning new industry buzzwords, and the latest dictionary-defying buzzword is Datafication.
Like other words jammed up against the -fication suffix (See: Gamification, which when done right, can go hand and hand with Datafication,) behind the market trendiness and social media cool-factor lives an interesting business case. As an enterprise business, possessing a comprehensive datasets is can be of enormous value, but knowing how to leverage that data for market research and application development is where the modern business imperative truly lives.
Take, for example, our eventNet technology, which matches event attendees to others whom they would derive value in meeting at the events and conferences they are attending. With the data collected on event attendees we’re able to create smart connections, and provide a networking edge for event attendees and event organizers.
[Infographic] B2B Social Media Landscape
B2C social media tends to be the louder, noisier sibling of B2B social media, but just because it calls less attention to itself doesn’t mean B2B social media is not an essential part of the social media landscape. To outline just how important and growing the B2B social media space is here’s an excellent infographic from Clearpoint Agency.
[Via: ClearpointAgency.com]
The Collaborative Economy: Maximize The Intellectual Capital Of Your Workforce
Researcher Jeremiah Owyang has spent the last few months outlining the “Collaborative Economy,” a forward-thinking model for how businesses of the future will operate. At LeWeb London 2013, Jeremiah gave a presentation outlining the corporate opportunity and structure of this new collaborative economy.
To distill the collaborative economy idea, is too stand back and look at the expansive opportunities for better, capital, service and product management. It means to look at unused or underutilized products and services, and maximize their opportunity for use.
This could even mean human capital, which bears the question: Are you properly leveraging the expertise of your workforce? Having a hard time visualizing the expertise of your enterprise? All of these questions fit into the collaborative economy discussion, to learn more, continue reading below. [Read more…]
Make Your Next Event Hashtag Friendly
Great events spur great conversations, but are you doing everything you can as an event organizer to help ensure that those conversations are easily discoverable online? Liveblogging via Twitter and other social media channels is commonplace, and serves to increase awareness around your brand and your event online. You want to be sure that you set your event up to succeed, draw attention and engagement, and builds awareness for next year’s registration.
Hashtags drive event discussions, help participants find new conversations, and also add an opportunity for you, the organizer, to track and analyze conversation trends and your event’s depth of penetration online. This is especially true now that every major social media platform supports hashtags: Facebook, Twitter, Google+, and Tumblr, to name a few, all support the use of hashtags. That means your conversations will spread faster and further, but you have to plug in to play.
To learn more, continue reading this article from Social Media Today for more great tips on how to make your next event #hashtag friendly.
Hashtag Tips for Your Next Event
How to Create Your Hashtag Relevant: Make sure the hashtag is related to your event and will be easy to remember as well as spell. If the event is using a mobile app or platform like Bizzabo, it can be helpful to have the hashtag stream directly in the app so users can join right in. [Read more…]
5 Ways to Keep Your Community Engaged & Interested
Anyone who says that community management is easy is not being completely honest with themselves. Doing an effective job of engaging your community and establishing relevance is a 24/7, 365 endeavor. As a community manager you know that keeping your community actively engaged requires a deep understanding of both the consumer and the business as a whole, so that your message is both captivating and brand on.
Do you have an engagement plan for your community?
In this article from Social Media Today, you’ll get a great 5 step plan for engaging your community more effectively.
How to Build a 5 Step Plan for Creating an Online Community
In my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is “Should I be using social media?” I also mentioned that you should have a plan established well before you get started, but it can be difficult to figure out just where to start. My 5 step guide makes it simple to create a plan for establishing your community! This guide covers everything from the basics, like understanding why you are using social media, to more complex topics like understanding which metrics you should track, how you’ll keep your community interested in your content, and how you’ll sustainably manage the huge time (and potentially financial) commitment that your online community will eventually become. [Read more…]
Creating A Safe Place For Ideas In The Enterprise: 7 Ways
Is your company’s infrastructure organized in such a way that your employees’ voices are heard? Does your company value collaborative creativity from your workforce, but you have difficulty encouraging and capturing that creative collective?
Chances are your communications channels can be improved. Creating the environment where employees can connect and voice opinions is vital to the success of any business. For seven ways to help facilitate the voice of your company, here is an article from Business 2 Community.
Seven Ways to Drive Your Ideas Upward
Being able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says, Success at a big company such as Xerox requires an understanding of the many layers of office politics as well as the confidence to put your best ideas forward. You have to know which people you need to get your ideas in front of in order to get those ideas advanced… Here are the seven ways to drive your ideas upward: 1. Know what’s important to your boss. Have a clear picture of what is important for your boss. Keep that as a priority and make sure these priorities are met. It’s not about trying to meet your needs, but thinking about how your ideas are beneficial for your boss. Part of your role is to support your boss for his/her goals. 2. Get other stakeholders on board. To buy into your ideas the right stakeholders must be on board. This might require going upward and across the organization to build coalitions. If your stakeholders believe the ideas you are suggesting are what they want to support and invest in, this can influence a decision in your favor. [Read more…]
CASE STUDY: SIGGRAPH Business Symposium chooses introNetworks eventNet for conference
We are thrilled to be working with SIGGRAPH to provide a platform for an initiative that is now in it’s third year, the SIGGRAPH Business Symposium. The event is held the first day of the annual SIGGRAPH conference and draws executives from the various businesses that attend this tradeshow and educational conference dedicated to Computer Graphics. This year there will be a focus on mentoring and collaboratively working to address key industry issues that are affecting all of the attendees. The organizing committee was looking for a platform that would assist them in the matching of mentors and decided that introNetworks Visual Matching Engine inside of the eventNet would work.
“As the leaders in the Computer Graphics industry, our attendees have either ‘made it’ or ‘seen it’ so they demand the highest level of production values and functionality. The introNetworks way of visualizing connections is unique and something we believe will engage, delight and encourage them to make connections that will last long after the Symposium.” – Evan Hirsch, SIGGRAPH Business Symposium Chair.We worked with the organizers to fine-tune the Visual Matching Engine to address the need for matches that would be tailored to business and issues related to the enterprises represented as opposed to computer graphic related terms. The community will be up after the conference to serve as a reference and area for conversation related to topics that are kicked off at the day long Symposium. Ironically it was just over ten years ago that we attended SIGGRAPH (our first one was in 1984) and it will feel good to be back around people that are passionate about the business of computer graphics. Our focus now is on information visualization as it serves real humans as opposed to creating tools to build virtual humans. Note: Before introNetworks, I co-founded Wavefront Technologies, which became Alias|Wavefront which is now owned by our good friends Autodesk, who continue to innovate the software now called Maya. Video sent to the attendees:
Social Media Monitoring and Reporting: Basic Twitter Analytics
Having a complete picture of your social efforts is vital towards the success of your event, enterprise, or community. Knowing exactly where to find the built in analytics features of your social networks is a great first step for those looking to up their monitoring. The article below from Social Media Today explores Twitter’s analytics tools. We recommend you check this short article out.
Twitter Analytics
It looks like everyone’s getting into the analytics game. We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics. This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions. [Read more…]
Crafting your “Brand-on” Mobile Customer Portal
Having a portal for your fans and clients to receive your message is an essential part of online brand management. Companies everywhere are realizing the need to go social, so why not create a place for that to happen? Below you’ll find a stimulating article about creating brand-on, mobile experiences for your customers.
Creating Branded Mobile Content Apps
While content marketing has been a major marketing buzz word getting thrown out in the last few years, the concept of brands publishing high quality content to attract costumers is certainly not a new concept. If you’ve seen the infographic detailing the history of content marketing, you’ll see that as early as 1895, brands like John Deere were producing magazines that featured high quality content aimed at the interests of their target demographic. And, while producing in-depth travel guides may not have seemed like an obvious choice for a tire company, Michelin established their brand in part with their Michelin Guides starting at the turn of the century. [Read more…]
Your Marketing Needs To Have Mobile DNA
It’s actually pretty silly these days to make a distinction between mobile and “traditional” online marketing; it’s not one or the other. To architect a complete and modern marketing strategy requires mobile DNA at its core. Simply slapping a mobile strategy on-top of your existing marketing plan is likely not going to cut it, considering how competitive the battle for impressions is becoming. Below is an article from the always-insightful Business2Community.com. Check it out for some tips on establishing a mobile-from-the-core strategy.
Mobile Marketing Can No Longer Be Ignored by B2B
In a recent post from BtoB Magazine, stats show that mobile is fast becoming a priority for Business to Business companies or B2B. Business to Consumer or B2C organizations have been using mobile for some time now. They’ve been developing apps, implementing SMS campaigns (text messages) and adding QR Codes to posters and product labels. B2B has lagged behind a bit but it’s becoming clear that this is no longer an option. In the post, Lisa Collins, interactive marketing manager at building products company USG Corp, states “we know people are using numerous mobile devices to access content, so we are using more analytics to determine if we need to make certain content mobile-friendly.” The article also highlights some very interesting numbers…
- U.S. mobile ad spending will reach $7.3 billion this year, up 77.3% over last year, according to an April forecast by eMarketer.
- By 2017, U.S. mobile ad spending will surpass $27.0 billion, eMarketer projected, comprising almost half of all online ad spending.
- See more at BtoBonline.com [Read more…]