Marketplace

To create and manage your on-screen ads, click the Manage accordion menu and then click Marketplace. You can create graphic or text ads with various placements and sizes. Ads can be targeted to users according to your specifications. You can also specify the display order for your ads. Ad Summary When you open the Marketplace menu, the Ad Name list displays the names of your ads. If you click on an ad name, a preview is displayed and details are provided including type, placement, duration, and targeting data. The Ad Metrics are the statistics for the selected ad. You can see the total number of times the ad has been viewed by users and the total number of times users have clicked on the ad to access its website. For each user that viewed the ad, the user name, number of clicks, and number of views are provided. This is a sortable list; click on a heading to sort by it. Create Graphic Ad To create a graphic ad with an image file, click Create in the Marketplace menu. Enter your ad name and select Graphic. Three ad sizes are available; each size has options for placement. If you want the ad to always be visible on your system, select a size with sidebar placement. Choose your ad size (in pixels) and then its placement:

• Half Banner (234 x 60) – specify Dashboard or Sidebar
• Full Banner (468 x 60) – specify Dashboard or introCard
• Square (250 x 250) – only Sidebar is available

Your selection is displayed as a red box in the Size and Placement Preview window. Enter the Destination URL for your ad. When a user clicks the ad, he will go to this link. Click Preview URL to test it. Click File Upload to add an image to your ad. A file browser opens; select an image. Allowed formats are JPG, PNG, and GIF files. A preview is displayed. Make sure that your file size is appropriate for your ad specifications; if the file is too big or too small you will get an error message. Select your Ad Duration. This is the number of seconds the ad is displayed before it cycles to the next ad. Note that users do not see new ads until they log back into the system. Create Text Ad To create an ad with only text, click Create in the Marketplace menu. Enter your ad name and select Text. Select Dashboard or Sidebar for your placement. If you want the ad to always be visible on your system, select sidebar placement. Your selection is displayed as a red box in the Size and Placement Preview window. Enter a Headline for your ad. You can enter up to two lines of description. In the Display URL textbox, enter the text for the clickable link to a website. When the user clicks on it, the website specified in Destination URL opens. Ad Targeting When you create your ad, you will need to specify its target audience. Depending on the type of ad you are creating, you can target two ways:

• Smart Tag Search – Targets the greatest number of users by searching for the 40 most common profile tags.
• Select Groups, Pins, Tags, or introCards – Targets specific groups, pin types, profile tags, or users.

Smart Tag Search For dashboard and sidebar ads, you can use Smart Tag Search as a targeting tool. Smart Tag Search finds the top 40 profile tags for this site. Any users who selected any of these 40 tags in their profile will see the ad. This targeting method displays your ad to the most number of users. Select Groups, Pins, Tags Ad Targeting You can also target users who are members of a specific group, who are a specific pin type, or who have selected specific tags. To do this, turn off Smart Tag Search by clicking its checkbox. Click Select Groups, Select Pins, or Select Tags to display their pull-down menus. Click on an item to select it. Use Shift-click or Ctrl-click to select multiple items. Use the Set button to save your selections. The ad will display for all users in these groups, with these pin types, and with these tags in their profile. Note that only users who meet all the criteria will see the ad; each specification must be met. For example, let’s say you select the Cooking group, the Community Leader pin type, and the Animation and Logical tags. Only users who are in the group, are this pin type, and have these tags in their profile will see the ad. This is a very specific way to target users. introCard Ads For introCards, ads must be graphic and full banner. You can assign ads to introCards by group or pin type, or you can specify certain users. Click Select Groups or Select Pins to display their pull-down menus. Click on an item to select it. Use Shift-click or Ctrl-click to select multiple items. Use the Set button to save your selections. The ad will display on the introCards for all users in these groups with these pin types. Note that only users who meet all the criteria will display the ad on their introCard; each specification must be met. To include the ad on the introCard of specific users, click Select introCard. Any current introCards that are specified for this ad are displayed. To add introCards, click Add New introCards. In the dialog box, use the search tool to generate a list of potential introCards. Enter all or part of a first name, last name, or company name, and then click the search icon. A list is displayed in the Possible introCards box. Click a name to select it; you can also use Ctrl-click and Shift-click to select multiple names. To move the highlighted names to the Selected introCards box, click the + (plus) button; click + multiple times as names are added one at a time.To remove a name, highlight it and then click – (minus). Click and drag also works to move names between the lists. When your list is complete, click Add introCards. A sortable member list is displayed. Click on a heading to sort by it. Use the scroll bar to move up and down the list. To remove an introCard from the ad list, highlight the name and then click Remove introCard. Edit and Delete Ads You can edit your ad layouts and target information as needed. On the Ad Name list, select the ad and then click Edit. Click Save to retain your changes. To delete an ad, select it from the Ad Name list. Click Delete. You are prompted for confirmation before the ad is deleted. Rank Ads For dashboard and sidebar ads, you can specify the order in which ads cycle through. If you want certain ads to appear when users first log in, assign them a high ranking. After all the ranked ads are displayed, unranked smart ads appear followed by unranked targeted ads. On the Marketplace menu, click Rank Ads. Click Sidebar or Dashboard to specify the type of ad you want to rank. Any ranked ads are displayed. For each, you can see their ranking number, name, type, size, and duration in seconds. All other ads are displayed on the Unranked Ads list. For each, the ad name, type, size, and duration are provided. Click and drag to move ads between these two lists and to arrange their ranking order. When are you are finished, click Save Rankings. Users will not see these changes until they log back into the system.